Brand voice.
Every strong brand has an instantly
recognisable voice.
Think of your favourite brand, and you’ll probably hear its tone echoing in your mind. Yet, this voice is often overlooked in favour of visual branding, but it can have just as much impact.
Developing a strong brand voice is vital in attracting customers and creating a loyal following. It will inform all communications and help your customers connect with you.
It helps communicate your brand personality and values to the world. A consistent voice builds trust with your customers and ultimately, makes them buy into your brand. If you’re clear about how you want to sound then writing becomes quicker, and you’ll waste less time editing copy that doesn’t cut the mustard.
Defining your voice can be tricky…
Fortunately, we offer a unique Brand Voice package to help you define and refine a voice that will resonate with your target audience.
This starts with research, then an interactive workshop, followed by the creation of your brand’s unique brand voice guidelines. You can take these away and put them into practise, or we can work with you to weave them into all your comms, from signage to social.
